In an attempt to link childlike happiness with driving – an activity that most adults now find to be an arduous task – Europcar and Mercedes-Benz put together what they’re calling the “Carousel of Dreams” in the middle of London. Featuring a number of the luxury car manufacturer’s vehicles, the carousel let people ride in high-end versions with some of the best Mercedes-Benz accessories. Check it out:
Car rental company Europcar made adults feel like kids again with help from Mercedes-Benz.
To launch its new advertising campaign, centered on the customizable features of its rentals and its selection of luxury and fun cars, Europcar worked with Mercedes to construct a working carousel in London where adults could hop in and coast in one of the automaker’s newest models. This unconventional out-of-home placement and corresponding social video will not only help draw attention to Europcar, but may help inspire Mercedes aspirations among viewers.
Europcar’s ad campaign, developed by agency Rosapark, focuses on the service provider’s ability to deliver on an individual basis, whether through its to my door delivery service or its range of luxury and fun cars. Photography of drivers is paired with a tagline that includes their name, a take on its existing tagline, “Moving your way.” Continue Reading
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