In a matchup that nobody saw coming, Mercedes-Benz intends to employ aspects that make Pokemon Go appealing in their new advertising efforts. Mercedes has teamed up with Snapchat and wants users to snapchat images of Mercedes Smart Cars @smartcarUSA. It seems they intend to reward vigilant Smart spotters with free swag, but this endeavor seems dubious at best if it can compete with the current huge trend of Pokemon Go.
But should you be driving a Mercedes Smart Car, you may consider clicking here for new Mercedes Benz body parts to ensure your Smart Car looks its best when it’s shared in the new wave of advertisement gaming.
OK, don’t let your heads explode, people. Even though Smart USA is running an effort that melds concepts from the mobile game that just will not leave the waking world alone—Pokemon Go—with the buzziest digital platform in recent months, Snapchat, we’ll all be OK when the dust settles.
The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA.
“The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. “For years, #smartspotting has been a way for consumers to share the smart cars they see on the road every day on social media. By leveraging the Pokémon Go phenomenon, the brand is able to take #smartspotting one step further with this treasure hunt-style activation on Snapchat.” Continue Reading
image via Smart USA
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