A Look at the Design Work and Luxury of Mercedes-Benz

New Book to Explore the Aesthetics of Mercedes

While much of the classic design work and the luxuries offered by Mercedes-Benz is alone worth checking out in the book Sensual Purity – Gorden Wagener on Design, there is a section that looks like it will be extremely interesting to peruse through. That is the chapter titled “Mercedes-Benz Future World”. In that part of the book (as you probably have guessed), they show all sorts of things that we can expect from Mercedes-Benz in upcoming years. In particular, this show an intimate look at the autonomous cars that the German automaker has in the works. Furthermore, there is imagery and discussion about the expansion of Mercedes-Benz, including looks at yachts, buildings, and even roads and bridges. What is particularly interesting about the book as a whole is that its cover doesn’t have any kind of branding showing it off as a Benz product in any way. Though pretty much everything in the book itself does have a connection in some way to Mercedes, it still apparently stands as a great addition to the design world (something that would be discussed further here if we were actually part of that world, but alas…). If you are more interested in getting your car looking better aesthetically, we have all sorts of classic Mercedes-Benz car parts, but one of the easier changes you can make is by grabbing some new rims.   Mercedes-Benz creates under the banner ‘Sensual Purity’, a term Gorden Wagener coined to represent the German marque’s two poles. “Rational and emotional, hot and cool,” offers the Daimler AG chief design officer. He admits the philosophy has greatly helped guide him to formulate a contemporary design identity for the brand, a visual language that is reflected in the current family of cars. Sensual Purity – Gorden Wagener on Design guides us through this philosophy. Published by Condé Nast International, it is a collaborative project involving Wagener, the photographer Jonathan Glynn-Smith and a creative team at Mercedes and the publisher. Continue Reading

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