With the experience earned by going to school at the Film Academy in Ludwigsburg until they graduated in 2014, Florian Greth and Marco Erbrich (now of Flyvision Media) worked together to make a phenomenal advertisement for the Mercedes-Benz Museum. The aesthetics of the commercial are a cool nod to monster movies through cinematic eras, and the monster itself ends up being the Mercedes-Benz Museum itself in what is a super creative and inspired look at the structures unique architecture.
With obvious nods to classic movies and some incredible editing, this commercial goes to show how even a small team can create an effective advertisement. While the idea of a museum as a monster isn’t necessarily the best way to get people through its doors, the “monster” in the film does not really feel threatening or frightening – it almost feels more like a curious puppy, which is more or less universally appealing. The commercial is intriguing enough to help carry that curiosity over to the viewer, as well, especially since its implications are that the specific vehicles eaten in the short ad will be found within the museum itself. And, seeing as we’re all into tuning and repairing Mercedes-Benz engines and the like, it’s a pretty easy bet that every one of us are interested in checking out those classics.
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